NATURE • WELLNESS • EDUCATION
The Center provides science based education on Cannabis and other medicinal plants— how to harness their essence for restorative and therapeutic uses with clear and accessible live seminars and online courses designed by experts with years of experience in their fields and close ties to the community working with regulators, policy coalitions, trade organizations, farmers, scientists, and retailers.
THE CANNABIS SENSORY EXPERIENCE
$25 General / $20 Budtenders – You must be age 21+ to attend.
Join us for The Cannabis Sensory Experience, an immersive educational session exploring how cannabis truly works through the senses — from aroma and flavor to chemistry, perception, and effect.
Hosted at Treehouse Dispensary in Santa Cruz and presented by Marcel Menard, Certified Ganjier, this guided experience goes beyond strain names and buzzwords to examine the actual compounds responsible for how cannabis smells, tastes, and feels.
This session is designed for curious consumers, industry professionals, and anyone interested in developing a deeper understanding of cannabis through sensory science and modern flower classification.
What You’ll Learn:
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How terpenes, volatile sulfur compounds (VSCs), flavonoids, and cannabinoids shape aroma, flavor, and effects
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The latest flower classification frameworks beyond indica, sativa, and hybrid
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How to identify and articulate cannabis aromas using structured olfactory training
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Why perception, context, and sensory awareness matter as much as lab results
Sensory Training Experience:
Participants will engage in olfactory palate training, learning how to recognize, compare, and describe isolated cannabis terpene aromas with clarity and confidence — similar to techniques used in wine, coffee, and culinary tasting disciplines.
We will feature special guests Burr’s Place, Cultivators of premium sun-grown craft flower in the Sierra Nevada. Participants will get to use their noses to experience the aroma profiles of their amazing flower!
Featuring:
Burr’s Place
www.burrsplace.com
Hosted at: Treehouse Dispensary, Santa Cruz, CA
www.ourtreehouse.io
About the Instructor:
Marcel Menard is a Certified Ganjier, www.ganjier.com and cannabis educator specializing in sensory evaluation, cannabis chemistry, and modern classification systems. His work bridges science, culture, and craft to help both professionals and consumers better understand the plant.
He is a co-founding member of the Santa Cruz Center of Botanical Studies: www.thebotanicalcenter.org with Christopher Carr, the host and creator of the The Cannabis Connection Radio Show: www.cannconnect.org
Our goal is to empower communities with exclusive industry insights and trade best practices from professional experience in order to be self sufficient in facilitating health and wellness. The Center is focused on preserving the values established in the Compassionate Use Act to elevate expertise & service to communities across the globe.
By aligning with native ecology, stewarding our gardens to produce wholesome phyto-therapies and healing compounds, we demonstrate how to use regenerative best practices that go beyond organic farming and support the craft movement. Our advocacy through education supports small farms and continuing the mission of sourcing the best botanicals while thinking local first!
Look to The Center as your trusted foundation to further the effort in building community & careers in Cannabis and plant therapy industries.
PARTNERS
