About

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Regenerative Farming
OUR MISSION:
Education for Sustained Health through Plants
Our mission is to reclaim our innate role as stewards of the earth, serve as the educational resource for our Community to learn and exercise their rights to work with nature to reap health benefits, setting our Alumni up for success in their professional and personal Botanical pursuits.
The Moral Backbone of Santa Cruz Center of Botanical Studies:
● Curated Botanical Education
● Continuing the Santa Cruz Legacy of Compassion and Leadership in Cannabis Advocacy
● Shaping and Supporting the Movement Around Regenerative Agriculture.
● Cultural Celebration of Ecological Alignment
● Steward and Preserve the Craft Movement
● Community Empowerment
● Inclusion
● Conscious Business Consulting
● Responsible Ethics and Harm Reduction
● Nurture Diversity
● Research and Collaboration for further Scientific Discovery
Christopher Carr
Co-Founder
Carr’s professional mission is to educate the public on Cannabis stewardship, science, policy, industry, and research. He is the host of The Cannabis Connection radio show on KSCO, providing stimulating conversation with professionals, regulators, researchers, and experts striving to demystify common misconceptions about Cannabis and educate the public the potential of Cannabis to heal ailments and also our society from social and economic disorders.
An adviser for Santa Cruz County and Co-Chair of the Executive Committee for Community Prevention Partners, Carr also serves as a Guest Lecturer at Cabrillo College and judge for both High Times Cup and The Emerald Cup. Carr represents Santa Cruz in the greater Cannabis Community and has positive rapport with the leading activists in Sacramento and Emerald Triangle. Rooted in the ethics of Compassionate Use Act while engaging the leading minds of the ever evolving California Cannabis Industry, Carr serves the community by shaping a local Cannabis movement that reflects the values of Santa Cruz through leadership and compassion.
Marcel Menard
Co-Founder
Marcel has spent over two decades working at the intersection of cannabis culture, education, and creative infrastructure. Emerging from Santa Cruz during the early Prop 215 era, Marcel has witnessed and actively contributed to the evolution of cannabis from the legacy market to today’s regulated industry. His work has supported some of California’s most respected cannabis institutions, and brands including the branding of KindPeoples dispensary in 2014 and over a decade as Senior Web Developer for The Emerald Cup, where he continues to support the competition and event.
In 2022, Marcel became a certified Ganjier, formalizing his focus on cannabis sensory evaluation, history, chemotype science, and quality assessment. He is a co-founder of the Santa Cruz Center of Botanical Studies, established to advance public education around cannabis through research, sensory literacy, and cultural context. Today, Marcel’s work centers on cannabis education, emerging chemotype research, and building thoughtful, plant-centered frameworks that bridge legacy knowledge with modern science.